Tony Sklar talks with Andy Smith of Eagle Eye Solutions at the 2011 MMA Forum in London. About Eagle Eye Solution: Eagle Eye Solutions works with leading retailers such as Comet, Blockbuster and The Aurora Group to distribute and redeem mobile coupons via Credit Card Terminal and EPoS Technology. The patented technology can be integrated with existing EPoS, requires minimal integration and there is a portfolio of impressive case studies to support consumer usage. To redeem a voucher, the consumer simply needs to enter a unique PIN via the retailer’s Credit Card Terminal (Chip and PIN) and the value of the voucher is automatically delivered. This is supported by automated voucher processing and realtime reporting, thus replacing the need for paper vouchers and physical fulfilment in the retail value chain. Eagle Eye Solutions’s other services include retail gift cards, mobile payments and mobile based loyalty programmes. About MMA Forum London: The central focus of the MMA Forum Series in 2011 is to consider how brands should act in a world dominated by mobile consumers. This event will explore what that means for marketers and we have identified four critical themes that brands and their agencies will need to explore in a consumer-centric/mobile-centric world. Insight Engagement Personalisation & Privacy The Efficient Marketplace This year’s MMA Forum in London on 4-5 October, 2011 will bring together leading marketers from across the world to share their experiences …
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